annual youth festival
garden of generations
garden of generations
Everyone, regardless of nationality, religion, political or other views, can become part of the "Garden of Generations".
"Garden of Generations" unites people and proves that nature champions are not born, they become.
"Garden of Generations" unites people and proves that nature champions are not born, they become.
about the festival
Sergey Rafanov
Director of Environmental protection fund - Ecophone
"A tradition of gathering fruit seeds and planting them is an example of respect for the environment toward nature.
This is how millions of fruit trees planted with children's participation appeared in the country.
Our goal is to make respect for the environment and natural resources of the planet a tradition for every family in Russia.
Within the framework of the Festival, together with our partners, we conduct various educational events and contests. Among them are contests of children's drawings and environmental quests."
This is how millions of fruit trees planted with children's participation appeared in the country.
Our goal is to make respect for the environment and natural resources of the planet a tradition for every family in Russia.
Within the framework of the Festival, together with our partners, we conduct various educational events and contests. Among them are contests of children's drawings and environmental quests."
goal of the festival
We aim at forming habits and traditions of respect for nature in every Russian family. Our ultimate goal is to draw attention to the need for responsible attitude to the resources of the planet and to ensure that the participation of citizens in the festival becomes a tradition.
The participants will receive
Recognition and the opportunity to spread the word about themselves and their environmentally friendly initiatives throughout Russia
Winners receive media coverage and raise their social status
Access to the system of continuous education in the framework of the Fund's projects, aimed at building environmental skills
Networking: meeting like-minded people, experts, mentors, and partners
Traveling and meeting celebrities, a chance to visit key environmental festivals and forums of the country
Educational opportunities of the project's partners - Russian State Agrarian University (Moscow Timiryazev Agricultural Academy) and Plekhanov Russian University of Economics
stages of the festival
From February to May, kids from all regions of the country plant tangerine seeds, grow seedlings and participate in the contest.
Planting tangerine trees grown by the participants on the site of Ecocamp in Sochi will be the key event of the festival.
Preparatory stage
1
February
Announcement of the festival in the regions and presentation of an educational video on tree planting
2
March - May
Children are planting tangerine seeds, grow seedlings and participate in the contest
3
May
The Ecocamp site is prepared; Ecocamp is a tent camp with accommodation infrastructure
4
June
On the Ecologist's Day, we gather kids on the Ecocamp site in Sochi
The main even in Sochi
1
Day One
- Check-in and preparation of the camp
- Work in squads
- Grand opening
- Start of the regional exhibition
2
Day Two
- Morning exercises with a champion
- Planting trees in the Garden of Generations
- Voting for the regions
- Workshops with experts
3
Day Three
- Art object made of litter
- Excursion program
- Festival closing
Regional ecochallenge
Environmental success of the region in 2022-2023 and planned ESG-projects
The Festival participants vote for the most successful region
The prize for the winning region is the creation of a modern school biolaboratory
Results of the regional ecochallenge
According to the results of the vote, the school of the winning region receives an equipped biochemical classroom and a priority opportunity to host the "Garden of Generations" project on the schools territory.
Festival partnership program
Combining the efforts of the state and civil society in solving environmental problems, increasing the role of public institutions in the implementation of the "green" agenda, the formation of environmental thinking and environmental culture of citizens, the creation of an effective system of environmental education.
- National Project "Ecology"
- State program of the Russian Federation "Environmental Protection", Resolution of the Government of the Russian Federation of 15.04.2014. No 326
- Resolution of the Government of the Russian Federation of 09.08.2013. No 681 "On State Environmental Monitoring"
- Decree of the Government of the Russian Federation of 29.05.2015 No 996-r "On the Strategy of Education Development in the Russian Federation for the period until 2025"
Status of an investor of environmental projects:
- investments for achievement of positive social and ecological effect (Art.1 of the law on investment activity No.39FZ)
- Accounting investments as an expense when calculating profit tax (Articles 11, 252 of the Russian Tax Code)
- Meeting KPIs for ESG, corporate and social responsibility programs
- Increase loyalty of the target audience
- Detachment from competitors, interesting PR stories, and media coverage
- Interaction with authorities during the implementation of projects
Cooperation involves several levels of cooperation
Partnership may be formalized by an investment agreement: Partners act as investors in the Festival and may include the value of the contribution in income tax expense and as part of ESG reporting.
- Placing the partner's logo on the Fund's website www.climatesecurity.org in the "Partners" section of the project
- Placing the partner's logo and information about the partner in publications and press releases, photo and video materials of the Fund
- Placing an advertising partner's banner in the event areas
- Placing a thematic booths, for instance, with master-classes / environmental lessons for the project participants
- Creative design of banners and advertising stand
BECOME A PARTNER
- Placing the partner's logo on the Fund's website www.climatesecurity.org in the "Partners" section of the project
- Placing the partner's logo and information about the partner in publications and press releases, photo and video materials of the Fund
- Placing an advertising partner's banner in the event areas
- Placing a thematic booths, for instance, with master-classes / environmental lessons for the project participants
- Placement of partner's branded videos in the event areas;
- Opportunity to introduce partner's nomination within the festival and additionally award the winners with their branded gifts with a representative of the company on stage;
- Disclosure of information to the external audience about the partner's "green" projects in the mobile application Ecofon (https://climatesecurity.org/ru/ecophone): the application allows to collect information about the ESG-initiatives of the regions and businesses, display them on the interactive map of Russia and take into account in the ranking of the regions;
- Environmental consulting in terms of informing about the best available practices of "greening" business processes and increasing the share of "green" projects (for example, "green" office, modern technologies to reduce the carbon footprint, etc.);
- Creatives design of banners and advertising stand, advertising materials promotional materials for placement, gifts for the winners, the concept of integration into the event.
- Placing the partner's logo on the Fund's website www.climatesecurity.org in the "Partners" section of the project
- Placing the partner's logo and information about the partner in publications and press releases, photo and video materials of the Fund
- Placing an advertising partner's banner in the event areas
- Placing a thematic booths, for instance, with master-classes / environmental lessons for the project participants
- Placement of partner's branded videos in the event areas;
- Opportunity to introduce partner's nomination within the festival and additionally award the winners with their branded gifts with a representative of the company on stage;
- Disclosure of information to the external audience about the partner's "green" projects in the mobile application Ecofon (https://climatesecurity.org/ru/ecophone): the application allows to collect information about the ESG-initiatives of the regions and businesses, display them on the interactive map of Russia and take into account in the ranking of the regions;
- Environmental consulting in terms of informing about the best available practices of "greening" business processes and increasing the share of "green" projects (for example, "green" office, modern technologies to reduce the carbon footprint, etc.);
- Branded gifts for festival participants;
- Placing the partner's logo on the winners' diplomas;
- Preparation of a separate interview with a representative of the company with subsequent placement on the website and social networks of the Foundation;
- Co-presenter at the ceremony, company representative on the stage or presenting a business card of the company by the presenter with a demonstration of motivational video about the company (the video is provided by the Partner);
- Coverage of the company's participation by media partners: 1Kanal, Russian Radio - in the media the event is positioned as one of the largest environmental events: prime-time reports, mentioning the company as a "General Partner";
- Coverage of the participation of the company as a "General partner" in the social networks: the sitting in the profile communities on VKontakte social network: the selection of relevant channels with an audience of 100,000 – 300,000 subscribers;
- Creation of a unique concept of integration of the partner. Support at all stages on a turnkey basis.
BECOME A PARTNER
PARTNERS
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Сергей Рафанов, Директор Фонда
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